On Your Terms
Podcast
Richard Yu, Founder and CEO, YUYU
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Richard Yu, Founder and CEO, YUYU

Career and life stories from inspiring voices within the creative industry

Richard Yu is founder and CEO of YUYU, a wellness brand. In this episode Richard speaks about how his varied cultural background gave him first look at how small businesses worked hard to be successful. 

Coming  from a media sales background, Richard knows how to be fearless about getting in touch with people to make deals happen. By finding an opportunity to revive a well known (and tired)  product - the hot water bottle, led Richard to bring innovation into the wellness market. 

In this podcast, we hear more about what it takes to build a business from the ground up and how to maintain motivation via the entrepreneurial spirit especially in challenging economic times. He also shares more about how to combat  loneliness when playing the role of being the sole owner, leader and executor of your own business by focusing on the idea and its purpose. 

Top tips shared: 

  • Be prepared to do the hard work. You’ll be on your own. It’s 5% joy and the rest is success 

  • Ask yourself simple things like what do I want to do and where am I going? 

  • Be patient with yourself

More about Richard 

Born in Sri Lanka, Richard Yu is a visionary entrepreneur and the founder of YUYU, a leading brand specializing in innovative wellness products. With a passion for designing products that enhance well-being, Richard has introduced groundbreaking solutions to the market, including the world's first long hot water bottle and the revolutionary YUYU ICE Recovery Bottle.

Driven by a commitment to providing practical and effective solutions, Richard's products have gained global recognition and are trusted by customers worldwide, including athletes and royal households. Through his strategic vision and relentless pursuit of innovation, he has positioned YUYU as a frontrunner in the wellness industry, catering to the needs of athletes, individuals seeking relaxation, and those in need of therapeutic support.

With a strong background in business development and a deep understanding of consumer preferences, Richard continues to lead YUYU's growth and expansion. His expertise in product design, marketing, and customer experience has been instrumental in establishing YUYU as a trusted brand that provides people with the tools they need to live healthier, more comfortable lives.


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